Project: Volunteer Onboarding & Public Education

Client: Coastal Nations Coast Guard Auxiliary | Sector: Government / Indigenous Services

Challenge: As Canada’s first Indigenous-led Coast Guard Auxiliary, Coastal Nations CGA needed clear, culturally respectful communications to onboard volunteers effectively and raise public awareness about their mission to protect mariners and communities through strong partnerships between First Nations and the Canadian Coast Guard.

Our Solution: We developed strategic messaging frameworks that honored Indigenous perspectives and ensured clarity across all materials. Creative deliverables included:

• A comprehensive volunteer onboarding manual
• Educational print brochures and web content
• Infographics to explain safety protocols and community initiatives
• Short videos to engage and inform diverse audiences

Results:
Our integrated communications and creative services supported the successful onboarding of volunteers and increased public understanding of the CNCGA and Canadian Coast Guard’s vital role, strengthening trust and collaboration between governmental and indigenous SAR sectors.