PUBLIC INFORMATION &
COMMMUNITY MESSAGING

From volunteer drives to safety awareness,
we produce PSAs that protect and connect.

RECENT SAMPLES

HM Coastguard UK:
Recruitment Drive

To support HM Coastguard UK, we launched an audio PSA campaign themed “Purpose Beyond the Shore,” which effectively reminded community-minded individuals of the value of meaningful volunteer work. Distributed on radio, community radio and podcasts in coastal areas, the campaign led to a notable increase in volunteer inquiries, demonstrating the power of a strong sonic identity in connecting national government initiatives with community engagement.

Manitoba Public Insurance:
Highway Safety PSA

We partnered with Manitoba Public Insurance (MPI) to create an audio PSA campaign centered on work zone safety. By contrasting the minimal barrier of traffic cones with the significant risks faced by roadside workers, we aimed to boost driver accountability. The campaign emphasized Human-Centric Messaging, Actionable Safety Cues, and Emotional Resonance to foster community responsibility for public safety.

PreparedBC:
Winter Readiness PSA

We partnered with the Ministry of Emergency Management to create a localized audio PSA campaign that enhanced seasonal resilience. By simplifying “PreparedBC” emergency protocols into engaging audio spots, we encouraged residents to prepare actively. The campaign utilized Spotify placements and local broadcasts, leading to increased traffic to many municipal websites demonstrating that clear messaging can effectively convey complex safety directives.

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